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What do Honolulu, Boston, New York and San Francisco have in common? They are all places U.S. residents are moving from. Why? The high cost of living.

Where are they moving to? Las Vegas, Philadelphia, Phoenix and Charlotte. The trend has been chronicled recently by CNN, The New York Times and more. What city is missing the boat? Pittsburgh.

If the cost of living is the reason people are leaving Boston and San Francisco, it would seem Pittsburgh would be an obvious alternative. Pittsburgh has the culture, the housing stock, the lively downtown, the colleges, the infrastructure, the simple unmatched physical beauty and the low cost of living needed to grab the attention of those fleeing higher-priced markets.

If Boston’s loss isn’t Pittsburgh’s gain, we’ll have only ourselves to blame. Now is the time to pull our resources and get the word out. Now is the time to push ourselves up a notch or two.

No more ten year plans, please. It’s time to just do it before this window is closed.