City Home News

Changing demographics and preferences may come to favor North City housing in the coming years. Smaller household size, rising gas prices and highway congestion may all add up to an increased popularity of urban housing that’s in close proximity to what the city has to offer. Along with these trends is another emerging factor, more and more workers can go where they want independent of employment.

A recent survey by a group called CEOs for Cities found that two-thirds of highly mobile 25- to 34-year-olds with college degrees say that they will decide where they live first then look for a job.

Two-thirds of them choose place before job, and this preference was true across all life stages and genders (male, female, single, married, with children, without children). Women place greater emphasis on the location decision than do men, although a majority of men also say they choose place before job.

That’s not only important in terms of attracting people, but also in attracting companies who often base location decisions on where employees want to live. More, technology advances allow workers to stay connected from almost anywhere and employees are less loyal to companies, allowing them to move.

It’s critically important now that we build and work to meet these trends. A city’s best chance to attract these workers, the report said, is to focus on the most mobile of the group, those 25 to 34 years old.

Are our neighborhoods prepared to meet this demand? In some ways the answer is clearly yes. In others, there’s work to do.

For one segment of the population, we won’t have to do anything. It’s not hard to find people out there in other cities who want to live in Pittsburgh, if only they had a job. As employment becomes more mobile, it’s logical a portion will gravitate to Pittsburgh. The survey indicated young adults have a strong inclination to live downtown or close to downtown. That in itself would seem to favor our neighborhoods, especially Deutschtown, the Mexican War Streets and Allegheny West.

More, these young, mobile workers want a place that feels welcoming, offers professional opportunities, has reasonable commute times, access to excellent schools, is a great place to raise children, is a place people are proud to say they live in were among attributes young people looked for in a city.

On most of these counts I think we do fairly well. However, I was discussing the topic of “Pittsburgh Pride” with my marketing guru of a sister. She mentioned research that suggests the image of the city fluctuates significantly with the performance of sports teams. This is of course good when the Steelers are winning, however I’m not alone in recounting the times a Pittsburgh visitor has been asked “why?” as the first question from a local. I’ve lived in a number of cities and I’m here to say a large segment of Pittsburgh has no idea what it has: a beautiful, affordable metropolitan city with world-class architecture, art and culture art and as icing, great sports teams. If we don’t know why, we should have left a long time ago!

Self-image not the only area I see as needing improvement, however.
Te study also found that basic quality of life issues safe, clean streets and neighborhoods, can afford to buy a home, lots of parks and green space) ranked highest among attributes that young people looked for in a city. We don’t do bad on crime or green space, but general maintenance and cleaning could probably be improved. I recently created and posted a video on YouTube.com (search for newcolonist) of a walk up some of our city steps and walkways. The weeds were enough to scare off any visitor or potential resident. If we don’t care, why would anyone else? If a neighborhood looks nice, it is nice in a visitors mind.

Lifestyle attributes are also important to this demographic. “They prefer places where they can connect with others and have meaningful social interactions; that are interesting and diverse; and are environmentally responsible,” the survey found.

The most diverse parts of our city are the college areas of Shadyside and Oakland.

We may have an instinctual reaction that tells us college students are not interested in the Northside. We fail to realize the potential of significant transportation links to not only Oakland, but South Side, the Strip and Bloomfield.

The 500 and the 54c buses provide direct links to the Pitt Campus and a short walk
downtown can allow access many more routes.

Finally, and perhaps the most critical factor, “knowledge of city attributes is limited.” Young adults rely most heavily on personal stories from friends and family to form their perceptions about a place. They also use the Internet and personal visits to shape their opinions.

The internet presence of our neighborhoods is limited at best, leaving out perhaps the most important tool we have to attract the attention of this demographic segment. We can build all we want, but unless we tell them what’s here and why it’s great, they’ll never know.